Strategic Planning & QMS

“Create and publish to all employees a statement of the aims and purposes of the company or other organization. The management must demonstrate constantly their commitment to this statement.”    Deming (Point 1 of Deming’s 14 points for management)

In this article, I shall discuss strategic planning and its importance in establishing Quality Management System (QMS).

Strategic Planning: Strategic planning is a management activity that collectively defines organization’s perception of success, focus and priorities and set directions to accomplish them. Thus strategic planning helps an organization to focus and prioritize its efforts towards achieving desirable success.


Mission: Mission statement reflects ‘Why’ we exist as an organization. It forms a mental image of the organization. It is a clear and concise statement that describes organization’s purpose, reason of existence. It reflects its present state.

Vision: Vision statement reflects ‘Where’ we want to be in future. It describes the desired state of the organization in future.

Values: Values of core beliefs and priorities of an organization to which it is committed in any circumstances. Mission and vision statements should be aligned to the organization’s core values.

Mission, Vision and values statements should be well framed and well understood by all the employees in the organization as they inherently guide goals, conduct and operations of the organization.

Goals: Organizational goals, aligned to mission and vision, are generic set of desired achievements.  They set a clear futuristic path towards what it has to accomplish.

Objectives: Objectives are specific set of achievable tasks towards accomplishing goals. These objectives when achieved collectively help organization to reach their goals. Objectives should be specific, measurable, attainable, realistic, time bound.

All of the above elements of strategic planning provide framework and directing inputs to QMS.

Quality Policy: It is a policy statement defined in the QMS that states the quality objectives and expectations towards it, directions to focus on achieving quality and underlying responsibilities.

Quality policy is defined jointly by management and quality experts and needs to be thoroughly understood by all the employees.

By establishing and implementing QMS, jointly aligned to strategic planning and quality policy, these quality objectives are measured and hence continually improved. This ensures that organization is continually improving and progressing towards its defined mission.

Therefore QMS provides a framework to the organization to ensure that organization’s efforts are focused and positively leading towards achieving its vision.